Nurturing Customer Care
In his book, The Age of the Customer: Prepare for the Moment of Relevance, Jim Blasingame outlines how we are in an epochal marketplace shift that’s causing the 10,000-year-old Age of the Seller to be replaced by the Age of the Customer. It is very clear that this seismic shift has been accelerated by the …
“Customer service has become the core of everything we do – it’s not even a customer service strategy, it’s our business strategy” Ashok Vaswani – Barclays It’s that time of year when organisations start completing the budget and strategy plans for the year ahead. Many of these plans will have exhaustive detail on market trends, …